EN BM
317 DAYS : 17 HRS : 37 MINS
ABOUT
CEREMONY
GET INVOLVED
MEDIA
CITY GUIDE
KL2017
Brand and Mascot
History
Green Games
The Rising Together Baton Run
Torch Run
WAU Factor
Volunteers
Check Volunteer Status
Sponsors
News
Press Release
Gallery
Digital Stadium
Places of Interest
Getting Here and Around
Useful Information
317 DAYS : 17 HRS : 37 MINS
MENU
  1. HOME
  2. ABOUT
  3. BRAND AND MASCOT
BRAND STORY
RISING TOGETHER maskhead

The theme of the Games is "Rising Together", signifying the coming of age for Southeast Asia as a community. The region has come a long way in making its mark on the global stage and this is a time for us to come together to write the next chapter in our collective journey of peace, progress, and prosperity. Kuala Lumpur 2017 will be an important milestone in the ASEAN region as it will be the first SEA Games and ASEAN Para Games to be held after the formation of the ASEAN Community in 2015. It will be a further proof that sports will not only play a big role in bringing all the citizens of Southeast Asia together in celebrating our achievements and commitment towards sportsmanship, but it will also uplift and inspire the entire region.

LOGO

The logo is based on the famous Malaysian symbol which is the Wau Bulan, a type of moon-kite synonymous with the east coast states of the country. Graceful, beautiful, powerful and rising high above, the Wau establishes itself as something that uniquely represents the transcendent power of sports. The system of a combination of stripes and shards of colour is collated from the flags of all the Southeast Asian countries to create the Kuala Lumpur 2017 identity.

MASCOT

RIMAU

To personify and embody the spirit of the Games, there needs to be a mascot which is memorable and eye-catching. For Kuala Lumpur 2017, our mascot is inspired by the graceful and powerful Malayan Tiger. Rimau is gracious, friendly, competitive and athletic. Most importantly, Rimau is a true athlete.


RIMAU stands for Respect, Integrity, Move, Attitude & Unity.

RESPECT
Respect your opponents, the officials and the fans. Uphold the virtues of the Games.
Integrity
Honesty in respecting the code of ethics of the Games and the values that they embody.
Move
Faster, higher, stronger. Push the limit and break new barriers.
Attitude
Positivity, sportsmanship and friendship. Compete to win but win with honour.
Unity
Come together as one celebrating the true spirit of the Games.